Yes, yes and yes! A blog is a simple yet incredibly valuable tool to drive traffic to your website and engage with your current and potential customers.
Here’s 5 reasons why your business needs a blog:
1. Blogging helps with Search Engine Optimization (SEO)
Blogging helps you get found online. Creating regular posts that contain valuable content and key search terms helps your website’s search ranking. Companies that blog have 55% more website visitors (HubSpot survey).
2. Blogging adds new content to your website
The content on the main pages of your website remains relatively static—it’s not often you update your Home or About Us pages. Blogging keeps your website current and adds additional pages, providing more opportunities for your business to show up in search engine results.
3. Blogging helps establish trust
Establish yourself as an authority by providing information on new services or products, sharing industry news, answering common questions… the opportunities to engage are endless. By sharing your knowledge, expertise and opinions, you are earning people’s trust and positioning your business as an expert in your field—and that’s what people remember when it’s time to buy.
4. Blogging adds long term value to your website
Each blog post will rank with search engines, no matter how old it is. That means the value extends beyond the initial time and cost for each post—it’s an investment in your long term marketing strategy.
5. Blogging gets you thinking
Planning your blog gets you looking for content to engage, inform or entertain your customers. It helps you to focus on your customer’s needs and how your business can solve their problems.
A blog is a must have for all businesses. The team at Melbourne Online are here to help—talk to us to ensure you’re getting the most from your business blog.