Internet Marketing Melbourne
Internet Marketing is a valuable tool used to market a Website, build an online brand or raise product awareness.
Used in conjunction with Online Public Relations (PR), Internet Marketing by Melbourne Online can help you grow your customer base whilst maintaining their communication and loyalty.
Internet Marketing is more important now than ever. Online Store success and the booming industry of Internet advertising are testament to the fact that more consumers are shopping on the Internet.
This makes your Website as important as your shop window and your online search results far more important than physical directory listings because shoppers now go to the Internet first. They are using online stores for everything from cars, through to clothes and even groceries. Even if they intend to walk into a physical store they find the store on the Internet first.
Australia is in danger of falling behind in this area. Australian businesses need to compete on a world level because consumers now have no problems purchasing the same products from overseas via the Internet.
" ...online search results are far more important than physical directory listings."
A Website without traffic is like a retail store on a backstreet: Customers won't just find you, you need to tell them you exist. Melbourne Online can help.
What is Internet Marketing?
Internet Marketing takes many forms:
- Search Engine Marketing (SEM)
- Pay Per Click (PPC) advertising
- Online media buying (banner ads, etc)
- Online Public Relations (blogs, reviews, etc)
- Affiliate Programs
- Viral Marketing
Search Engine Marketing (SEM)
Paid results in search engines are Search Engine Marketing. In Google, for example, the SEM results appear at the top of the page in a light pink box and in small squares down the right side of the page. Other search engines may place results throughout the listings or at other positions on the page.
SEM is a valuable tool to either double up on SEO success or to achieve page1 presence where SEO is too difficult
Pay Per Click (PPC) Internet advertising
Pay Per Click (PPC) campaigns are most popularly recognised on social networking sites. Ads on Facebook and Myspace, for example, are Pay Per Click advertisements where every time a user clicks on the ad the advertiser pays a nominated fee. PPC is very useful for ongoing campaigns as a daily budget can be set and it is very easy to monitor the number of clicks and impressions (displays).
Online media buying
Media buying on the Internet can be expensive, just like in the physical world. Care should be taken to ensure that the advertising space purchased is of significant value to the advertiser to warrant the cost. Typically, purchasing advertising space is only considered when the space is highly targeted, branding is appropriate and the potential for direct return is great.
Online Public Relations (PR)
The Internet provides easy access to your clientele through blogs, forums, tech articles, social networking sites, etc. You can use these avenues for all the traditional Public Relations (PR) tasks - branding, customer base consultation, below-the-line marketing, damage control, the list goes on. Knowing where to find your audience and how to communicate with them online is the key.
Melbourne Online can guide you in your online PR campaign.
Internet Affiliate Programs
Affiliate programs are like a profit-share arrangement. One site provides advertising in exchange for a percentage cut of any sale made as a result of that advertising. A tracking script is essential to monitor sales. There is significant money to be made through affiliate programs and significant business to be gained by the companies exploiting them.
We can help you either provide advertising or advertise your product or service through affiliate programs.
Viral marketing is the new industry buzz since social networking sites took over the Internet. Viral marketing can take the form of a video, game, image, quiz, story, etc. The whole aim is to create something interesting enough on the Internet that people want to show their friends. Often the marketing component will be subtle or lay dormant for a certain time before making itself obvious. Viral marketing can be a powerful tool.