Search Engine Optimisation (SEO) Melbourne
Search Engine Optimisation (SEO) is the process of improving the volume and quality of Web traffic to your site from search engines such as Google. Better Search Engine rankings for appropriate Keyphrases means more traffic and more business.
Search Engines are the new Yellow Pages. Fifteen years ago the worst thing a business could do was forget to place their Yellow Pages listing for that year. Now the first place customers go to find a business is Google so your site NEEDS to be Search Engine Optimised.
". ..the first place customers go to find a business is Google..."
Some SEO charlatans make claims like "Guaranteed first page listing", "SEO secrets revealed" or "Hundreds of high quality links to your site". Stay away.
Let me clarify some things for you.
Search Engine Optimisation is a lot of things.
-Important for driving traffic to your site
-Useful for targeting specific keyphrases in searches
-Absolutely necessary for every business with an online presence
It takes time and hard work. There is no guaranteed listing, no secrets and no magic formula that will all of a sudden see your site ranking at the top of your search. There is only research, practice and effort.
Search Engine Optimisation is a ground-up process beginning in the planning stages of Website construction and continuing throughout the life of the Website. How much you spend on SEO depends on your budget and the expected return.
The Search Engine Optimisation Process:
1. RESEARCH AND SELECT KEYWORDS that are relevant to your desired audience
2. RESEARCH THE COMPETITION for the desired keywords
3. RESEARCH AND ANALYZE websites competing for the keywords
4. REWRITE AND RESTRUCTURE your website to address the new keywords
5. IMPLEMENT A LINK PLAN to build useful, genuine links to your page
6. IMPLEMENT A CONTENT PLAN to keep your site fresh and updated
7. MONITOR CHANGES on a regular basis to assess the success of the SEO campaign
8. REPEAT as required, to make improvements to the site.
Whatever your budget, Melbourne Online offers an SEO package for you ranging from once-off optimisation to monitored, intensive campaigns tailored to get you better search rankings.